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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Age Group"
[movies]Media Coverage Carolyn Levy: Youth Smoking Prevention [Parts 1-2] (1998)
Compilation of clips from television news shows reporting on Philip Morris' $100 million advertising campaign to prevent youth smoking. Many segments contain a prerecorded statement from Carolyn Levy. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; advertising; age group; youth; anti-smoking advocacy
Downloads: 226
[movies]YOUTH SMOKING PREVENTION "I STAND OUT" :30 ZYRA 1088 "BASKETBALL" :30 ZYRA 1089 "SHAWL DANCER" :30 ZYRA 1090 VIEWING COPY

Keywords: tobacco; cigarette; Native American; ethnic group; youth; age group; peer influence; public service announcement; tobacco control; Browse by keywords in UCSF tobacco industry videos
Downloads: 37
[movies]Youth Smoking PSAs; 1998 VIDEO CATALOG COMPARATIVE SMOKING PREVENTION ADS
Edgy collection of anti-smoking PSAs from 1998.
Keywords: tobacco; cigarette; addiction; larynx; public health research; youth; adverse effects; smoking constituent; athlete; age group; lung cancer; Browse by keywords in UCSF tobacco industry videos
Downloads: 65
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 5 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; advertising; marketing strategy; marketing; media campaign; cigarette brands; demographics; age group; promotional merchandise; smoker behavior; event sponsorship; sports sponsorship; youth; promotions; youth access; bar
Downloads: 133
[movies]State of the Business Presentation - Steve Darrah [Parts 1- 4]
Presentation by Steve Darrah and Jay Poole to operations managers in Richmond, VA that reviews performance in 1993 and sets goals for 1994. Topics covered by Darrah include: industry trends, income and sales, pricing of Marlboro relative to discount brand prices, market share, the relationship between Marlboro sales internationally and nationally, distribution, risks such as federal excise tax increases and decisions by competitors that may destabilize the market, the decline of smoking in the U...
Keywords: tobacco; cigarette; sales; international trade; distribution; production; excise tax; cigarette brands; demographics; age group; lawsuit; Political Action Committee; business activity; regulation
Downloads: 28
[movies]Highlights of Jim Johnston's First Management Breakfast, Introduction by Yancey Ford [Parts 1-3]
Jim Johnston addresses his first breakfast meeting of managers. He talks about R.J.Reynolds' strengths and weaknesses, his vision for the company and what is needed to implement that vision. He points to problems confronting RJR including an acceleration in the rate of decline of smokers, an increase in prices by Philip Morris, an increase in state excise taxes, a decline in the social acceptability of smoking, the aging of the RJR customer base, their customers switching to competitors' lower p...
Keywords: tobacco; cigarette; business activity; cigarette brands; product development; young adult smoker; smoker behavior; societal attitude; excise tax; demographics; age group; Hispanic American; African American; sports sponsorship; marketing
Downloads: 114
[movies]1993 marketing plans for various cigarette brands made by Lorillard [Parts 1-4]
Presentations, with slides and video, on the 1993 marketing plans for various cigarette brands made by Lorillard. Special issues included the relatively new use of direct marketing to cigarette smokers, pricing, and the history of Old Gold's marketing firsts (Voice from the Sky airplane promotion, television sponsorship, etc.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; cigarette brands; marketing; advertising; promotions; sales; low yield cigarette; age group; female; male; gender; demographics; geographic location; Asian American; Hispanic American; promotional merchandise; promotional campaign; retail outlet; cigarette packaging; marketing research; distribution; profit; young adult male smoker
Downloads: 295
[movies]People of California v. Philip Morris Incorporated Et Al. Edward Blackmer Deposition Winston-Salem, NC; Tape 2 of 6 [Parts 1-5]
Deposition of Edward Blackmer, head of the Marketing Operations Department at R.J. Reynolds, testifying in the People of California, and the Commonwealth of Massachusetts, v. Philip Morris Incorporated Et Al. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
Keywords: tobacco; cigarette; marketing; advertising; promotions; promotional merchandise; sales; event sponsorship; sports sponsorship; youth; smoking prevention; marketing research; tobacco control; lobbying; cigarette brands; filter; demographics; tar; nicotine; working class; international trade; marketing strategy; cigarette promotion code; low yield cigarette; age group; smoker behavior
Downloads: 136
[movies]Marketing BOD [Parts 1-4]
Philip Morris executives rehearse their presentations to a meeting of securities analysts in Richmond, Virginia. Topics covered include reports on all divisions of the Philip Morris companies, the state of the tobacco industry, challenges and opportunities facing Philip Morris USA and the status of litigation against the company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Keywords: tobacco; cigarette; business activity; profit; international trade; export; sales; cigarette brands; alcoholic beverage; food; demographics; age group; advertising; low yield cigarette; cigarette packaging; production; product development; tobacco industry scientist; individual lawsuit; tobacco related health concerns; warning label; tobacco industry lawyer; Surgeon General; excise tax; secondhand smoke; Latino; male; female; menthol cigarette; young adult smoker; promotions; tobacco farming; labor union; tobacco industry employee
Downloads: 237
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